Otherwise, you risk getting disrupted by a product that "just works” (and never stops working).Īfter this LinkedIn post, I got in touch with 's HR - Abhinav. Your customers - and business - will thank you for making your product "always on". Not only will the customer perceive the product as more automated / working for them (vs them working for it), but you'll see that customer engagement with insights also skyrockets. Don’t try to boil the ocean - start with one module that’s most suited for this, make it “always on” in some way, and then move to the next module.Ī simple example: if your customers are forced to login to a dashboard to view insights, consider pushing a summary or narrative to their inbox on a daily basis. Is it always on? In the age of generative AI, it has never been easier to transform your “customer activated / static” product to an “always on” product that keeps running, improving, delivering value. Configure your creative and campaign / budget parameters, click and it will run forever, adjust bids, and drive customers unceasingly while the customer is at the pool.įounders: take a hard look at your product. One that drives customers / revenue or lowers cost in the background, in an evergreen way. Now, consider an “always on” product: One that is always on, seamless, automated. They lie inert unless used and require a tremendous amount of activation energy to properly deploy. And post-use, it just lies there, fallow, until used again. The customer has to do work to get benefit from it. Most products must be actively used to derive value. This is starting to feel like a great playbook (easier said than done, of course) to reverse engineer the AI talent gap we inherently have in India (not saying we don't have great ML talent - just that its not as dense) and compete at a global level. I am seeing at least two others that are unique AI-first apps and the secret across all of them is nothing but getting the product right and letting organic user adoption drive a strong feedback loop to prioritize product roadmap. Super early but we have seen this with Merlin (fastest growing AI app) and SuperAGI ( 0 to 2500 stars on Github in 3 weeks) and I am sure there are others I don't know about.īoth Merlin and SuperAGI have organic global distribution and are winning purely on the merit of how well they have been thought through - long long roadmap ahead but good examples to build on & takeaway learnings from. India-based founders have an opportunity to build end-user AI apps and developer building blocks to gather distribution & breakout to then recruit top-tier talent wherever it is and compete at a global scale. HOWEVER, this disadvantage may not apply to all AI opportunities. With Big Brother playing with the concept of time, the tasks, secret missions and twists promise to have tension, drama and intrigue.It is true that India will have a disadvantage in AI because density and access to top-tier talent are crucial for breaking out & winning. The BB House has been totally revamped and is decorated in a sophisticated, sleek ‘Mad Men’ 60s style. The clock will start ticking and the Housemates’ past, present and future will be in the hands of Big Brother. This series promises to be upbeat, glamourous, thrilling and mischievous. From the moment the new Housemates walk through those doors they’ll enter the world of Big Brother: Timebomb. Join Emma Willis at the Live Launch as a captivating new batch of Housemates enter the most famous house in Britain to hook the nation with their larger than life personalities. Big Brother has scoured the UK and Ireland once again for a fantastic troop of eccentric, entertaining and unique Housemates. Big Brother returns with a new theme, Big Brother: Timebomb.
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